Alessandro Innocenti
General Manager - Madhouse
Born in 1980, founder and General Manager of Madhouse Company, creative agency specialized in consumer marketing and communication.
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Off-festival
Breaking the Loop: Electronic music and gender representation
Panel
The visionaries
Protagonists: Alessandro Innocenti, Plastica, Whitemary
This event is available in:
On Demand
What we'll talk about
Producers Plastica and Whitemary discuss the role of gender representation in the electronic scene and in clubs, sharing their experiences and reflections on the challenges and transformations of the sector. A discussion on inclusivity, opportunities and the power of music in redefining dancefloor spaces. Next, the two artists on console will hold a live demonstration
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Plastica
Producer, musicista e dj
PLASTICA, stage name of Matilde Ferrari (1996), is a Verona-born producer, DJ, and multi-instrumentalist. She worked with artists like Elasi and Laila Al Habash and signed with Asian Fake. Co-founder of the “POCHE” collective, she’s also a resident DJ at Rocket Club and an EQUAL Ambassador for Spotify Italy.
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Whitemary
Producer, musicista e dj
Whitemary, aka Biancamaria Scoccia, is an Abruzzo-born, Rome-based artist blending jazz, Italian songwriting and techno. She’s part of the female collective “Poche”. After the EP Alter Boy and the album Radio Whitemary, she released New Bianchini in 2023, preceded by singles DITEDIME and DENSO.
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This event will be held at:
Piazza Fiera
Piazza di Fiera - 38122 Trento
Standing in the shadow of the ancient ramparts, for a long time Piazza Fiera was the beating heart of the city's markets and commerce, hence its name (which means “fair” or “market”). The wide open spaces make Piazza Fiera ideal for hosting large business events, as well as cultural and musical gatherings. It serves as an important intersection for the city’s public transport, and the underground multi-storey car park means it is easily accessible by car.
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