La forza e il sorriso Onlus is a project, sponsored by Cosmetica Italia, that creates free beauty workshops for women undergoing cancer treatment so that they can recover a sense of well-being and self-esteem. In the lounge of Piazza Fiera, free skincare and make-up sessions held by volunteers of the initiative open to anyone who wants to discover the social value of self-care.

 Il valore sociale del cosmetico

 Der soziale Wert der Kosmetik

Panel

Standing in the shadow of the ancient ramparts, for a long time Piazza Fiera was the beating heart of the city's markets and commerce, hence its name (which means “fair” or “market”).
The wide open spaces make Piazza Fiera ideal for hosting large business events, as well as cultural and musical gatherings. It serves as an important intersection for the city’s public transport, and the underground multi-storey car park means it is easily accessible by car.

Piazza Fiera

On Demand

Director and author of prose shows, operas, urban installations and performances, even in unconventional places and marginal spaces and with convicted actresses and actors. Artistic co-director of MANOVALANZA, an association that carries out innovative, transversal and shared artistic projects, supporting the transformative value of art.

Regista e pedagogista teatrale

Adriana Follieri

Kento is a rapper, author, and educator. For years, he has brought rap to juvenile prisons, schools, and communities. He develops projects in theater, podcasts, and documentaries, focusing on justice and marginalization.

Rapper and Author

 Kento

Simona Rossitto

Artista

 Totò

EventDetail

Take me out there - rap and theater in juvenile correctional institutions

Social economy

Palazzo Sardagna, current home of the offices of the Rectorate of the University of Trento, is one of the masterpieces of Mannerism and early Baroque in Trentino. Dating from the 16th century, the building is built around a large central courtyard, the largest among those found in the city's historic buildings. From the exterior, walking through the entrance hall embellished with heraldic coats of arms, one enters the courtyard punctuated by a double order of loggias and long galleries.

Palazzo Sardagna – Sala delle Scienze

Live

Paolo Braguzzi is an independent board director, adjunct professor of Stakeholder Management at the University of Verona and author of the book "Business for good. How to use business to create human, social, and environmental value". He is the Chair of La Forza e il Sorriso Italia and a member of the General Council of Fondazione Cariverona.

Presidente

Paolo Braguzzi

Fondatrice e Presidente

Claudia Capurro

Radio reference voice on health, research and prevention issues, on Radio 24 she hosts "Obiettivo salute" every day. Author of several books and winner of numerous awards including the Premio Ischia Internazionale di giornalismo.

Nicoletta Carbone

Twenty-five years of experience in communication, marketing, and fundraising in leading companies. Transversal managerial skills developed over the years through the management of creative and innovative cross-functional projects with multidisciplinary teams.

General Secretary

Anna Zanuttini

Caring for the common good: solidarity and social responsibility of businesses to generate well-being and sharing

The Diocesan Museum is located in the splendid Piazza Duomo, next to the Cathedral of San Vigilio, in Palazzo Pretorio. In its rooms it exhibits a rich heritage of art and culture ranging from the 11th to the 19th century: paintings, wooden sculptures, illuminated manuscripts, iconographic testimonies of the Council of Trent, precious goldsmith's art, ancient embroideries and sumptuous Flemish tapestries.
The museum also manages the early Christian Basilica of San Vigilio, the Porta Veronensis (1st century AD), or the ancient monumental entrance to the Roman Tridentum, and the Civic Tower, which with its 45 meters high is the unmistakable symbol of the city.

Museo Diocesano Tridentino - Sala degli Arazzi

Vice President

Arianna Alessi

Laura Biancalani

Journalist of Il Sole 24 Ore, she leads the Italian edition of HTSI - Il Sole 24 Ore, the magazine born from the partnership with the Financial Times and 24Hours. Among her books, "Sogni su misura". "Come la moda ha cambiato il tessuto sociale italiano" (Luiss University Press) and "Il lusso secondo me" (Sole24Ore).

Editor-in-chief

Nicoletta Polla Mattiot

The Human Factor and Empowerment as Investments in the Future: From Public-Private Collaboration to the Social Bonus

After the success of Up&Down, Paolo Ruffini and Compagnia Mayor Von Frinzius return with a bold and unpredictable show. A comic happening that challenges political correctness and addresses, with irony and depth, the concept of God. Between comedy and disobedience, a journey that surprises, enchants and makes you think

Live show

The largest theatre in the city is located in a complex which, until the 1960s, housed the Santa Chiara city hospital. Renovated in 2006 in a contemporary style, the Auditorium offers perfect viewing and acoustics from all 800+ seats. Just a stone's throw from Trento’s historic centre, it is easily accessible from the city’s hotels and train station.For all events taking place at Auditorium Santa Chiara, you can collect the entry tickets directly at the venue starting two hours before the event begins.

Auditorium Santa Chiara

Actress, musician and composer, Claudia Campolongo moves between theatre, cinema and TV. Artistic director and performer, she brings her versatility from theatre to TV, between musical and comedy. Founder of Cherry Bombs and Voci Sole, she has trodden the biggest Italian stages, also taking care of the artistic direction of successful shows. Currently on tour with "Sapore di Mare", she combines music and irony with unique talent.

Actress and Musician

Claudia Campolongo

Actor, director, and writer, Paolo Ruffini moves between cinema, theatre, and TV, blending humour and inclusion. He hosts "Radio Up&Down" on Radio 24 and creates shows mixing comedy and deep reflection. His social commitment shines through projects with disabled actors, podcasts, and books that celebrate vulnerability and empathy.

Actor and writer

Paolo Ruffini

Founded in 1997, Mayor Von Frinzius is a theatre company bringing together disabled and non-disabled actors in bold, barrier-free performances. Created by Lamberto Giannini, it embraces an irreverent, dynamic approach that values diversity as a driving force for creativity, fostering encounters rather than mere inclusion.

Actress and musician

"Mayor Von Frinzius" Compagnia

Din Don Down

The palace was built shortly before 1740 on the initiative of the noble Trentini family. The façade, developed in height and characterized by a sober balcony, is among the most elegant of the eighteenth century in Trentino. The interior rooms were decorated between 1750 and 1765 by the Veronese painters Giorgio Anselmi and Orlando Fattori, the Bolzan painter Carl Henrici and the Milanese painter Pietro Antonio Bianchi. Also notable are the exuberant white and gold stucco and the majolica stoves in rococo shapes.Palazzo Trentini is now the seat of the Council of the Autonomous Province of Trento, with the Presidency and all the offices of the entity. The Sala dell 'Aurora, which will host some of the Festival's events, is considered the Palace's most prestigious venue. It is dominated by a large vault decorated with fake architecture and frescoed around 1750 with the Triumph of the Dawn, an allegory of the rise of the Trentini family, by an excellent Venetian school artist whose identity is still disputed by scholars.

Palazzo Trentini – Sala Aurora

Entrepreneur, Vice President of COELMO SpA, Knight of Labour. Engaged in cultural, academic, and ecclesial fields. Holds key roles in public and private institutions, promoting dialogue, sustainable economy, and social commitment.

Segretario Nazionale

Stefania Brancaccio

Riccardo Camarda is a young author and trainer. He has been a speaker at 4 TEDx events (including one in the United Kingdom) and has written 3 books on the topic of passion, developing a method based on scientific principles to help people find their path in life. A student of renowned life trainer Robert Jhonson, he shares his research in schools, companies, and at hundreds of conferences across Italy, inspiring thousands of young people and helping them discover what truly drives them.

Riccardo Camarda

Marco Lo Conte

I am Paolo Romito, General Director of APPM, where I contribute my experience in strategic and organizational management within the social sector. For over 15 years, I have been committed to promoting educational, care, and inclusion services, with a constant focus on quality, innovation, and human value.

Festival

Programme

Useful info

Press

Organisers

The social value of the cosmetics

What we'll talk about

This event will be held at:

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