How the automatisms of our brain are exploited to make us spend more or invest badly

Se dico soldi il tuo cervello cosa sente?

Panel

Standing in the shadow of the ancient ramparts, for a long time Piazza Fiera was the beating heart of the city's markets and commerce, hence its name (which means “fair” or “market”).
The wide open spaces make Piazza Fiera ideal for hosting large business events, as well as cultural and musical gatherings. It serves as an important intersection for the city’s public transport, and the underground multi-storey car park means it is easily accessible by car.

Piazza Fiera

Edoardo Prati is a young student with a passion for Classical Studies who has found in social media an innovative and dynamic way to share it. With great spontaneity, he offers his audience original reflections, drawing connections between different eras and revealing the enduring relevance of ancient thought. He also contributes to the newspaper La Repubblica.

Student and creator

Edoardo Prati

EventDetail

In conversation with Edoardo Prati: Guido Gozzano and youth

The visionaries

Live show

The stage of Teatro Sociale has been graced by the likes of Arturo Toscanini and Enrico Caruso. It has played host to Italy’s finest operas and plays, not to mention dance shows, New Year’s Eve parties and political rallies. A splendid example of Italian-style theatre, from 1819 until the 1960s, it served as the main backdrop of the city’s cultural scene. In 2000, after being purchased by the province and significant restoration works, it was returned to its former glory.
The stalls, three floors of boxes and the gallery can seat up to 670 people, while the elegant rooms of the adjoining Palazzo Festi are often used for meetings and conferences.To attend the events at Teatro Sociale, you can collect the entry tickets directly at the venue starting two hours before the event begins.

Teatro Sociale

Live

On Demand

Ecology or economics?

The former S.I.T. building on Via Calepina - Piazza Vittoria has been the historical headquarters of the Chamber of Commerce since 1947. In its halls this autonomous public body performs a multiplicity of functions all traceable to the common definition of market regulation.

Camera di Commercio di Trento – Sala Calepini

Cultural economist and expert in third sector sustainability, management, and organization of cultural institutions and the art market. Partner at Lombard DCA in Milan. Adjunct professor at the University of Bergamo. Author of the essay Cultura adesso - Un’economia contemporanea (Culture Now - A Contemporary Economy).

Cultural Economist

Franco Broccardi 

VillaBanks is a cosmopolitan artist influenced by a wide range of musical genres, which he brings into his productions. After his early projects with Linch, he established himself with successful certified albums and singles. With over 1 billion streams, he stands out for his international style and strong identity within the urban scene.

Trapper

 VillaBanks

Content creator and audiobook narrator. She creates book-focused digital content across platforms, sharing stories and promoting reading. She also narrates audiobooks distributed on major platforms, blending communication, voice, and storytelling.

Content Creator

Martina Levato

New value-producing cultures

A workshop dedicated to understanding how to use LinkedIn strategically-from profile to content-to strengthen credibility, generate professional opportunities and expand your network of connections

Olga Farreras Casado is Career Expert at LinkedIn Italy, with over 18 years of experience in digital communication and marketing. At LinkedIn since 2016, she supports companies in developing their brand identity and employer branding, and promotes initiatives on career opportunities, skills and inclusion, with a focus on GenZ and multicultural talent.

Career Expert

Olga Farreras Casado

Michele Pierri, Head of LinkedIn News, oversees content on the economy, business, and employment with his editorial team, and coordinates the launch of special editorial projects in Italy. As a professional journalist, he covered digital, tech, and regulatory policy for news agencies and publications, also serving as Editor-in-Chief.

Head of Italy Editorial

Michele Pierri

LinkedIn @ Festival of Economics Trento: the profile as an "asset" and the content as a proof of value

An illustrious concert hall in a building on Via Giuseppe Verdi, which harks back to the Austro-Hungarian Empire and the numerous musical associations (Musikverein) once found in Ljubljana and all the way to Vienna. It is home to the Philharmonic Society of Trento, founded in 1795. It boasts a beautiful organ, dating back to 1906.

Filarmonica

Physicist, writer, actress, and science communicator, she is one of the most authoritative voices in science storytelling in Italy. She graduated in Nuclear Physics from the University of Milan and worked at the École Polytechnique in Paris. Author of long-selling books on quantum physics, she also brings them to the stage. Listed by Forbes among the 100 successful women of 2024.

Quantum Physicist

Gabriella Greison

The capital of uncertainty. Why finance is more quantum than it admits

Keynote speech

Researcher at the University of Insubria. Author of several books on the science of food and nutrition.

Research Chemist

Dario Bressanini

Research and obesity:"lessons learned" between failures and successes

Access, artificial intelligence and quality of life in the new generations

Furio Camillo is Professor of Economic Statistics at the University of Bologna and scientific director of Webboh-LAB, an observatory on youth culture and emerging generations. His research focuses on data analysis, psychographic research, and the relationship between young people, economy and social change.

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If I say money, what does your brain feel?

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